1 Origin
Origin and measurement
We analyze lots, materials, and environmental impact directly at the source. We build the data foundation required to certify dermal safety, phytoremediation, and CO2 sequestration for every product.
YOU’RE UP
benefit corporation
About us
You’re Up operates as a benefit corporation to accelerate the textile sector’s ecological transition, regenerating the value of hemp and natural fibers. We strengthen the value chain as a bridge between agriculture, industry, and fashion: through operational standards and mechanical processing, we ensure full synergy that turns raw materials into a strategic asset for brands. A blend of ecodesign and scientific rigor that translates into excellence-grade fibers, fully traceable and ready for global market challenges.
We raise industry standards by integrating the Digital Twin—a true “Digital Identity” that monitors CO2 sequestration and agronomic parameters in real time. This innovation turns every fiber lot into a transparent, verifiable asset, simplifying ESG compliance and sustainability reporting for our partners. Our technology delivers full transparency, providing reliable data on the finished product’s environmental impact and ensuring full circular valorization of every by-product.
You’re Up embraces the One Health approach, where textile innovation is an act of care that regenerates territories to protect people, uniting human wellbeing with that of the planet.
Traceability
We don’t just “tell” a product story: we build the value chain behind it.
2 Digital identity
One record per lot/product
Documents, checks, and value‑chain information connected in an organized, accessible way.
3 Passport
Digital passport and QR
Buyers and end customers are connected to real supply-chain data. We ensure ESG compliance and authenticity through simple, structured, and verifiable access.
What we track
- Lots and origin
- Processes and transformations
- Documents and certifications
- Impact indicators
For whom
- Brands: transparency and compliance
- Value chain: quality and coordination
- Buyers/consumers: trust and verification
Services
Sustainability & Innovation
- Textile ecodesign
- Phytoremediation
- Natural textile fibers R&D
- Digital Product Passport
Social impact
- Conscious consumption workshops
- Upcycling workshops
- Intergenerational exchange workshops
Projects
FAQ
What do you mean by traceability?
For us it means making key steps verifiable: who did what, when, with which materials, which checks, and which documents. Not just storytelling—organized evidence and data across the supply chain.
Which data do you collect and how do you choose it?
We start from a minimal set (origins, lots, transformations, documents, checks) and adapt it to the context. The goal is to keep it lean: collect only what is needed for operations, compliance, and credible communication.
Who can access the data? Is everything public?
No. Visibility is configurable: different actors see different information. You can share only selected content (e.g., via QR) while keeping internal data and documents private.
What is the role of the private blockchain?
It records evidence in an immutable way, traceable over time, while keeping control and confidentiality. In practice: it protects data integrity without exposing sensitive information.
How do you involve value‑chain actors?
We define roles and shared standards (who provides what, when, and with which evidence) so collaboration works smoothly and can be replicated.
Contact
YOU’RE UP SOCIETA’ BENEFIT
Phone: +39 338/6999611
Email: youareupbenefit@gmail.com
PEC: youareupbenefit@pec.it
VAT: 03384880732
SDI: M5UXCR1